In the past week - I felt like I should've been walking around with 2 thick magnifying glasses duct-taped to my head (and noooooo - I don't need bi-focals!)

Examples of really lousy sales tactics and salespeople have been popping up everywhere. (always perfect fodder for a writer like moi!)

In fact, there are 3 Lousy Sales Tactics (pdf) That Need To Die NOW!

Last week my friend Meg and I went to a different "greasy spoon" that we hadn't been to before.
The waitress poured our coffee and I asked her my usual question:
" So what is your diner famous for? What's your specialty?"
And this is what she did. Sales Mistake (pdf)

I worked in the crazy, energizing and highly creative industry of Canadian advertising for 15 years and something that applied THEN to my customers still applies today.

It was something I showed them how to do - so they could attract more customers
CONSISTENTLY.

In fact - it is EVEN MORE IMPORTANT today than it was 15 years ago.

What is it? (pdf)

PEOPLE DON'T CHANGE. (unless they want to)
And no matter how much fairy dust you wave over someone's head - it is never going to turn the donkey into a thoroughbred.
Which leads me to the "dating world" of your business and selling.

Focus on your ideal clients... (pdf)