I worked in the crazy, energizing and highly creative industry of Canadian advertising for 15 years and something that applied THEN to my customers still applies today.

It was something I showed them how to do - so they could attract more customers
CONSISTENTLY.

In fact - it is EVEN MORE IMPORTANT today than it was 15 years ago.

What is it? (pdf)

PEOPLE DON'T CHANGE. (unless they want to)
And no matter how much fairy dust you wave over someone's head - it is never going to turn the donkey into a thoroughbred.
Which leads me to the "dating world" of your business and selling.

Focus on your ideal clients... (pdf)

Quit trying to change difficult clients - EXCHANGE them instead!

Sales Tips on how to cultivate more of your ideal customers.

Well - " One is a Lonely Number Baby" and I prefer when the Zeros hang-out together in packs!
As in $2,000. $5,000. $10,000. $100,000. $500,000. $1,000,000....and so on...
Are You Afraid Of The Zeros?? Find out how to get over it! (pdf)